What is USSD?
Unstructured Supplementary Service Data (USSD) allows you to display a plain text message, typically a menu or instructions, on any GSM phone to which users can then respond.
A USSD session begins when a user makes a phone call to a USSD string (e.g. *120*912#) on their mobile phone.
Features
Build Campaigns - Create surveys, mobile portals, competitions, and more using the online campaign builder.
Integrate Your Services - Set your campaign to fetch text from your web services and push back user responses.
Create Responses - Redirect users to different nodes (pages) or trigger an SMS, email, or web call based on their responses.
Store Session Data - All user responses are saved and can even be reused in the current session to give users a personalised experience.
Earn Revenue - Set up paid content services and earn revenue with premium-rated USSD strings.
Detailed Reporting - View total sessions, impressions, costs, and revenue as well as user responses and detailed individual session info.
Use Cases
Surveys
Product Promotions
Utility Services
Paid Content
Two Factor Authentication
Voting
Financial Services
Competitions
Customer Portals
USSD Options
Creating Your USSD Campaign
Please refer to the below user guides to assist with the options available for creating your campaigns:
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