What is USSD?

Unstructured Supplementary Service Data (USSD) allows you to display a plain text message, typically a menu or instructions, on any GSM phone to which users can then respond.

A USSD session begins when a user makes a phone call to a USSD string (e.g. *120*912#) on their mobile phone.

Features

Build Campaigns - Create surveys, mobile portals, competitions, and more using the online campaign builder.

Integrate Your Services - Set your campaign to fetch text from your web services and push back user responses.

Create Responses - Redirect users to different nodes (pages) or trigger an SMS, email, or web call based on their responses.

Store Session Data - All user responses are saved and can even be reused in the current session to give users a personalised experience.

Earn Revenue - Set up paid content services and earn revenue with premium-rated USSD strings.

Detailed Reporting - View total sessions, impressions, costs, and revenue as well as user responses and detailed individual session info.

Use Cases

  • Surveys

  • Product Promotions

  • Utility Services

  • Paid Content

  • Two Factor Authentication

  • Voting

  • Financial Services

  • Competitions

  • Customer Portals

USSD Options

Rate Band
Description

Standard Rate

The end-user pays a standard network fee for dialing the USSD string.

Premium Rate

The end-user pays a premium fee and you can earn revenue on transactions. Please contact your Account Manager for available premium rate bands and revenue shares.

Reverse Billed

The end user can dial the USSD string for free. The standard network fee is absorbed by the Corporate.

Creating Your USSD Campaign

Please refer to the below user guides to assist with the options available for creating your campaigns:

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